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Launch of Easybuy Festive Collection by Shrutika Arjun

Easybuy, the value retail format from the Landmark Group, Dubai launched their specially curated Festive Collection across stores. In a grand event held at their newly opened store at Guduvancheri renowned celebrity Shrutika Arjun unveiled the festive collection in presence of company officials including CEO Mr. Anand Aiyer, Mr. Subin Sudheendran (Head of Operations) and Mr. Bhupendra Shivhare (Head of Marketing).

A perfect combination of fashion aesthetics and new collection is absolutely worth and available in prices that are sure to delight. With new collection in Guduvancheri store, the focus has been on curating comfort, style, great price points to make it more desirable for the family and youth. Range promises to be exquisite and perfectly captures the vibe of festive season with right assortment for women and family buyers.

Across 100 cities, 14 states the brand is expanding their footprint in newer territories. Over a period of 7 years since inception the brand has evolved from 4000 sqft average store size to 8000 sqft plus size stores. The new format stores are bigger and better in terms of offering better & look-n-feel and Latest fashion merchandise at affordable price. It offers trendy fashion solutions for the entire family across different categories and provides a delightful shopping experience with dedicated sections for men, women and children making shopping a pleasurable experience.

Commenting on the occasion, Mr Anand Aiyer, Chief Executive Officer – Easybuy said, “We are pleased to launch our festive collection across stores. The collection is exclusively curated considering customer preferences. This festivity our stores are geared up to serve customers.

He further added Easybuy, the value apparel retail format is prepared to serve ‘Neo Indians’ the biggest consumer segment of India, who are very aspirational and yet value seeking.  Basis this need Easybuy store is look forward to address the need of an hour and offering “Endless styles for entire family starting Rs 69/-.”

Easybuy’s constant endeavor is to come up with trendy and stylish range of apparel at unbeatable prices. The festive collection lives to the ideology of customer choice from color palette to the designs and by creating a mix of style and utility at the best price in the market.

“We are very excited regarding our expansion in this region and looking forward to open more stores to further strengthen our presence” he added.

The stores are running exciting festive offers, Shop for Rs.2499 & get Borosil Dinner set for Rs 249, Shop for Rs 4999 & Get a Trolley Bag for just Rs 599.

Furthermore, shoppers can enrol for the card-less loyalty program and earn reward points every time they shop by just sharing their mobile number.

All of this comes with an impressive shopping experience and customer-friendly service, making Easybuy, a one-stop value fashion destination for the entire family.


About Easybuy:


Landmark Group is one of the leading retail group in the country having retail formats like Lifestyle, Splash, Home Centre, Max, Spar and many more under its umbrella.  Easybuy exclusive stores are of approx. 6000-8000 sq ft size and have a wide range of quality clothing covering Menswear, Womenswear, kids wear, Footwear and Accessories. Easybuy is also available in select Spar Hypermarkets across India.

Easybuy stores are present in the Metro and Non-metro markets of the country and has opened 133 stores across Kerala, Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, Orissa, West Bengal, Uttar Pradesh, Uttarakhand, MP & Chattisgarh.

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